Ads

So, I've been working at this startup for the better part of 3 years. These ads helped us grow from 44K processed payments in 2022 to over 500K payments in 2024.

Ads
Photo by Deon Fosu / Unsplash

So, I've been working at this startup for the better part of 3 years. In that time, I've picked up a few design skills here and there. These ads helped us grow from 44K processed payments in 2022 to over 500K payments in 2024:

"¿Que prefieres?" (Would you rather?) Campaign

This campaign showcases different "would you rather" scenarios that could happen when paying your bills at a physical location. It uses color and expressions to contrast the boredom/monotony/uncomfortableness of the scenarios and the ease of paying through WhatsApp.

"Tu tiempo es un regalo" (Your time is a present) Christmas campaign:

This campaign showcased different holiday-themed characters in different scenarios to relate them to WhatsApp payments.

Notice how I reuse some elements, but by changing the background, I'm able to transform them while maintaining the overarching Christmas theme. These images were AI Generated using the following prompt:

💡
Generate an image of [whatever you need] disney pixar animation style, 3d, with colors [colors you need. I prefer using hex like so: #5243C2, #ffffff, and #00B2FF]

"¿Que harías con 1 hora extra?" (What would you do with one extra hour?) Campaign.

This campaign was supposed to showcase all the things users could do with 1 hour, which is the amount of time they would save by paying through Luka instead of going to a physical location like a bank.